Strategic Narrative
How do your stakeholders and employees tell the story of disruptive change?
The way we tell the story of reality relates directly to the way we behave. If you want to change the way that people approach change, you need to change their story. Prescient’s Strategic Narrative practice does just that.
A strategic narrative is an intentional, compelling story that connects the enduring values of your organization to a story of change to demonstrate how you will not only endure, but adapt and innovate to thrive in new conditions.
When we shift our stories–the interpretive lenses through which we understand our past, present, and the still unfolding future–we generation a new way of understanding our relationships, our motivations, and our purpose. This opens up the space for innovation, even in entrenched systems. The opportunity to stop doing what is no longer useful and to generate new behaviors, policies, processes an actions becomes possible.
What participants say
“We learned … that an organization is defined by its narrative, and the ability to strategically take ownership of that narrative is invaluable. The insights …elicited crystalized two major things for us: an understanding of each individual’s separate piece and perspective of our shared past narrative, and practical methods for discussing, defining, and shaping our future story. -Jayson Blair, Managing Partner, Goose Creek Consulting
Read the strategic narrative guide
Strategic Narrative: A Framework for Accelerating Innovation-A Practical Guide for Leaders and Organizations explains why narrative is such a powerful element of change, and provides practical guidance and concrete steps for leaders seeking to engage stakeholders in the process of change.
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